organization

Instalively Livestreaming Pvt Ltd

my role

Lead UI/UX

duration

Jan 2016 - Jan 2017

summary

A mobile app which provides users with a full-screen visual streaming experience of colleges around them. Customised stickers make the experience more fun and engaging.

Introduction

Launched in 2014 by IIT Roorkee alumnus Karthik Vaidyanath and Prakhar Khanduja, the InstaLively platform helps broadcast any event live. It directly links the broadcast to the user’s YouTube Channel. It is focussed on instant video/audio digitisation on low 3G bandwidths using just a mobile app.

After the success of InstaLively, the company entered the hyperlocal content sharing space and in Oct 2016, it came up with Pulse. Pulse is a mobile app which provides users a visual streaming experience of colleges around them. Customised stickers make the experience more fun and engaging.

Process

My first task was to find other areas on the platform that I think needs improvement from a user experience standpoint. I was the only visual and experience designers in the team, and my process looked like this:

processing problems

I got summarized user feedbacks from the team multiple times.

prototype / design

Made quick iterations and prototypes that eliminates everything from the list.

planning solutions

Wrote a through list about all the possible causes of UX hurdles.

meeting / presentation

At the end of the day I presented my work to the team, and we had a discussion about it.

Evolution

From wireframes to final layout

A new information architecture made it possible to solve problems and implement new features in a much easier way.

Feel the pulse

On mutual interests

Pulse, a social networking app connecting college and school students based on mutual interests. It targets those above 14 years of age using a primarily visual format for communication -photographs, videos and stickers -in different languages ranging from Hindi to Punjabi.

Full-screen multimedia rich stories

A full-screen experience of streams of colleges

Pulse provides users a full-screen visual experience of streams of colleges around them, with customised stickers to make the experience more fun and engaging. A platform that provides young users relevant content in the form of full-screen multimedia rich stories, which is something they understand the best.

Express your emotions

Add a sticker to pictures to express emotions

Users today prefer adding a sticker to their pictures to express their emotions over typing a caption, which itself is a huge market and with the feedback we've got, Pulse has made content creation more intuitive for users.

A platform for the millennials

Create and share with geo-specific community

The app has been designed to suit the Asian millennial target market, as it utilises minimal internet bandwidth and one can view content as well as post completely offline.